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| CAMPAIGNS |
The following are some of the campaigns we have designed.
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| Cardiocommunity:
the first community of blood pressure experts |
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Cardiocommunity
is the first integrated project able to offer the physician, pharmacist
and healthcare personnel a complete update on blood pressure measurement
techniques.
The project is realised by Docleader for Pic (Artsana) and it foresees
a website and a dedicated newsletter. |
| World Hypertension Day |
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The first World Hypertension Day was held on Saturday 14 May 2005. The campaign, organised behalf of the Italian Hypertension League, involved distributing an educational pamphlet about hypertension and bill-posting in over 15,000 pharmacies.
A cartoon character called Pressy was designed to endorse the campaign. The Pressy balloon featured in a TV commercial which was broadcast on the major national and local channels.
watch the commercial |
The commercial of the First Hypertension Day won the AD Spot Award 2005, the International Review of Public Social and Communication The commercial received the award for its originality and efficacy in raising awareness of the problem of hypertension among the public. |
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| In addition to that award, the Italian campaign received the Certificate of Appreciation awarded by the World Hypertension League; it was voted one of the best in the world, and consequently given the Award of Excellence. |
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| Awareness-raising campaign for the prevention of hypertension, dyslipidaemia, diabetes and cardiovascular disease promoted by ARSMED |
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Docleader supports ARSMED (the Italian Association for Research and Development of biomedical technologies and Continuing Medical Education) in the management of its awareness-raising campaign designed to prevent cardiovascular disease.
The campaign was conducted in the main Italian towns with the support and sponsorship of public and private institutions and the Italian Red Cross. |
| Medical/scientific advertising campaign on self-measurement of blood pressure |
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Docleader handles with the medical/scientific communication campaign relating to self-measurement of blood pressure promoted by Omron. The campaign is based on the organisation of training courses for doctors, the mailing of a quarterly House Organ to around 20,000 doctors, and the management of a website dedicated to self-measurement of blood pressure at home, associated with a monthly e-newsletter. |
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